"Had to do a little research to figure out the scent of the original product that I had. But this was it and it was everything I remember. Plus the leave in is hydrating, light, and not sticky. Perfect for, both, my 4b and my daughter’s 2c hair."

— Traci (5/5)

Great product set

"Such a fun holiday set from OUAI! I loved getting to try a mix of products all in one kit, and everything feels perfect for a little at-home self-care. The products smell amazing, feel luxurious and the packaging makes the whole set feel extra special for the holidays."

— Joy T. (5/5)

Best shampoo

"Best shampoo I have ever tried for my fine and thin hair. However the bottle is horrible. But the shampoo is so good I don't care how bad the bottle is. I just transfer it into a better squeeze bottle."

— Dixie (5/5)

Shampoo is nice, smell is offputting

"I have many Ouai products and have loved them all ESPECIALLY the scent of them. So much so that I have several of the perfumes and body sprays so I expected to love this shampoo. The scent of this is very old lady powdery, perfumed not like the natural, clean, amazing smells of the other products. I washed my hair once with it and it lasted for DAYS. Even after I washed it again with another shampoo. It is not good. I’m sad about this because I love Ouai products. I will keep using the other ones I have already."

— Julie H. (2/5)

"I’ve bought countless high-end shampoos and conditioners during my hair health journey. And I have never once noticed a difference between brands or formulas. Never once said “this is worth the money”…. Until now. I have naturally wavy/curly (2C/3A) hair. I use a lot of products and diffuse my hair each wash day. My biggest priorities are a CLEAN scalp and moisturized hair without being weighed down, this checks every box twice and more. The shampoo lathers and cleans so well. The conditioner moisturizes, softens and adds so much shine without a greasy feeling and without weighing my hair down. Buy this. You wont regret it."

— Summer (5/5)

Love it!

"This product is a life changer. I have fine curly hair, and anyone with this type of hair knows it is hard to find products that work well. I love how healthy my hair is as well as the fragrance of each product. Absolute game changer."

— Cathleen F. (5/5)

Wonderful!

"I really love this product and I’m so grateful it has a refill! I have fine hair and many products weight it down or don’t wash out well but this shampoo is perfect! It leaves my hair feeling healthy, clean and light! I have no issues getting volume in my hair while styling!"

— Katherine A. (5/5)

My go-to convenient conditioner

"THIS ONE IS A WINNER! My fine hair bunches and knots after having been shampooed -- this product takes care of relaxing the strands and combing out is A LOT easier. Prior to use, I was actually losing hair as it was being ripped out of my scalp because of the struggle to work out the tangles."

— MICHELE P. (5/5)

Best shampoo

"Besides smelling absolutely amazing, it preps my hair for any treatment, and my curls feel soft, clean, and super fresh."

— Meredes P. (5/5)

Love it! Love it!

"I love this shampoo. I’ve tried many (too many) shampoos for “fine” hair. This is the only one that actually makes my hair feel thicker. I’m a customer for life! Also, I love the scent. The next day after washing I can still smell the Mercer St scent. I wish Mercer St was in more of your products. I hesitate to use, the conditioner, and the styling products because their smell will over write the Mercer St. But the shampoo for fine hair is truly wonderful!"

— Born 🥴. (5/5)